| TABLE OF CONTENTS |
|
| THE AUTOMOTIVE TIMES | 1 |
| Market Trends | 3 |
| The Specialty Market | 4 |
| The "Low Specialty" Cars | 6 |
|
| THE FIRST MUSTANG | 8 |
| Its Marketing | 11 |
| Public Relations Support | 15 |
| Introduction and Early Success | 20 |
| Mustang Name and Mystique | 22 |
| "The Mustang Generation" | 25 |
| Evolution of the Mustang | 27 |
|
| THE 1974 MUSTANG | 30 |
| Planning the New Car | 31 |
| Designing It | 37 |
| Engineering It | 39 |
| The Car Itself | 48 |
|
| A PUBLIC RELATIONS POINT OF VIEW | 59 |
| Strong Points and Possible Problems | 60 |
| Public Relations Platforms | 61 |
| Creating Expectations | 64 |
| Summary and Recommendations | 69 |
|
| A PUBLIC RELATIONS SUPPORT PROGRAM | 71 |
| Objectives of Program | 71 |
| Media Targets | 72 |
| Planned Activities | 73 |
| Story Ideas | 76 |
